Why is Mobile Marketing important ?

Marketing is more beyond than just selling and buying in the market. It is considered as a big part of doing business and it could make the business go all the way down in both reputation and financial if using a wrong strategy.

In this blog, we will walk you through one of the marketing strategy called “Mobile Marketing” and why is it important.

What is Mobile Marketing?

In this 21st century, you could run your business in any way you want to run your own business. Mobile Marketing is one of marketing strategy which using mobile phone to reach to mobile-users who are potential customers in your business. Mobile Marketing is a good strategy to get people as you can see everyone is on their phone every time whether they are on the train, walking, exercising and even driving. In return, mobile users are spending more time on their phone as it engages in their every day life activities.

How it works?

I bet you must have seen at least one time of ads that pop up on your smartphones, laptop, or other tablets. Mobile marketing ad formats stuff like customization, styles as many devices such as social media platforms, websites, and mobile apps offer their own unique ad options.

Why is it matter so much?

Based on these mobile statistics fact below would show you the analytic how much mobile phone matters in term of time engagement both in people personal life and work life.

1. 61% of People have a Better Opinion of Brands when they Offer a Good Mobile Experience. (HubSpot)

• Having an App Increases Your Chances of Getting People Further Down the Purchase Funnel. (Jmango360)

• Mobile-influenced Offline Spending is Already Over $1 Trillion (Biznessapps)

• 69% of Consumers Worldwide Between the Ages of 18 & 39 Use Mobile Devices to Research Products before they Buy. (Aumcore)

• Smartphone users in the US to reach 271 Million in 2022. (Statista)

• By the End of 2019, the Market Share Mobile Users Marked 53.29%, Desktop Market Share was 43.99%, While Market Share for Tablet Usage was 2.72%. (statcounter.com)

• The Mobile Internet Users in 2019 Marked at 3,986 Million While the Aggregate Active Internet Users Stands at 4,388 Million. (hostingtribunal)

Mobile gives us such opportunities for the same reason we need WiFi and internet to accomplish our work and study also your business.

Type of Mobile Marketing

Your business will rely on some resources such as industry your business in, your target audience, and budget is also an important part. Here is some type of mobile marketing to try for your business.

App-based marketing: mobile advertising involving mobile apps.

In-game mobile marketing: it refers to mobile ads that appear within mobile games. For example, banner pop-ups, full-page image ads or even video ads.

QR codes: QR codes for users to scan, who are then taken to a specific webpage that the QR code is attached to. Time saving as it works perfectly if you know your target customers to persuade.

Mobile search ads: These are basic Google search ads created for mobile, but featuring more often on click-to-call or maps.

Mobile image ads:  ads designed as an Image-based to show on mobile devices.

SMS: SMS marketing involves capturing a user’s phone number and sending them text offers.

Conclusion

To conclude, you need to know some kind of marketing strategy such as mobile marketing and maybe initiate those strategy to know which one suit business the best otherwise you might already are falling behind and you have no room for running late for your business and what else do you know about Mobile Marketing?